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The spread of the internet and social media has created an enormous demand for digital marketing professionals. Companies are eager to tap this new medium to enhance their reach and revenues. Knowledge of social media marketing and digital advertising strategies as well as experience in developing and executing online promotional campaigns can be very useful.
WHAT YOU CAN EARN
Depends on the engagement required for the campaign project. A one-time involvement can bring Rs.20,000-25,000 per campaign, but a recurring engagement can fetch up to Rs.40,000-50,000 per month.
Online teaching and training
The online tuition and training industry has grown into a gigantic earning machine for teachers and communicators. Mathematics, physics, chemistry and biology teachers are in very high demand, but even accountancy and business studies are needed. Corporate trainers are also in high demand. The profusion of edutech outfi ts has given a big boost to this sector.
WHAT YOU CAN EARN
Conducting online classes requires some basic training. Edutechs pay well as online classes are flourishing. A teacher can make roughly Rs.2,000-3,000 per class, while corporate trainers can earn up to Rs.5,000-10,000 per session.Also read: Want to moonlight? Where to find well-paying side gigsWeb designing and maintenance
Companies, entrepreneurs and even random individuals want to have an internet presence. This has created a big demand for website designing and maintenance. This requires technical knowledge and experience. Referrals by clients are very useful and help fetch new business so building strong business relationships is very important.
WHAT YOU CAN EARN
Varies depending on the type and complexity of the website. A simple website design of 4-5 pages can get you Rs.20,000-25,000 but a more complex design will fetch Rs.1-1.2 lakh. Maintenance of the website and updates will get paid more.
Data analysis
We all know data is the new oil. Companies are looking for people who can refi ne this crude oil to help them derive meaningful inferences from the data dump. Knowledge of statistics and good mastery over excel are absolute must-haves here. More than that, you must also have credibility and experience before a company trusts you with sensitive data.
WHAT YOU CAN EARN
Data analysis is intensive work and comes with very tight deadlines. Companies also don’t involve freelancers in confi dential projects. One can earn up to Rs.10,000-12,000 for a project that requires 8-10 hours of work.
Content writing
Corporate websites and news portals are hungry for content. If you can write clearly and concisely, there is a big opportunity waiting. Companies are also looking for people who can ghost write thought leadership articles for their promoters and top managers. Expertise in search engine optimisation (SEO) and good research capabilities will give you an edge.
WHAT YOU CAN EARN
The earnings depend largely on the quality of writing. Some portals pay as little as 50-75 paise per word, though good quality and technical content can earn Rs.8-10 per word. Thought leadership articles can fetch Rs.20,000-25,000 per piece of 1,000-1,200 words.
Accounting and finance
The introduction of GST has changed the fi nancial compliance landscape for small enterprises. They now have to maintain fi nancial records and keep their accounting updated or risk losing business. Accounting and fi nance professionals, especially those who are well versed in GST requirements, are in very high demand from small entrepreneurs.
WHAT YOU CAN EARN
Accounting compliance for a small business requires about 4-5 hours of work in a month. One can earn up to Rs.5,000-10,000 from one client. An enterprising worker with 4-5 clients can earn roughly Rs.25,000-50,000 on the side every month.
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